Product photography services are essential for any business that wants to sell its products online or in print. Good product photography can help to increase sales, boost brand awareness, and create a positive customer experience.
One of the most important elements of product photography is lighting. Good lighting can make your products look their best and create professional-looking photos. In this blog post, we will discuss seven must-try lighting setups for product photography.
Overhead lighting is the most common type of lighting used in product photography. It is simple to set up and produces even, consistent light. Overhead lighting is a good choice for general product photography, but it can also be used to create more creative effects.
To set up overhead lighting, you will need a light source, such as a speedlight or studio strobe, and a diffuser, such as a softbox or umbrella. Place the light source directly above the product and adjust the height and distance to achieve the desired lighting effect.
Backlit lighting is a technique where the light source is placed behind the product. This creates a dramatic effect with a bright background and a silhouetted product. Backlit lighting is often used to create mood and atmosphere in product photography.
To set up backlit lighting, you will need a light source, such as a speedlight or studio strobe, and a white background. Place the light source behind the product and adjust the height and distance to achieve the desired lighting effect.
Experiment with different angles to create different looks.
Use a white background to create a bright and airy look.
Front lighting is a technique where the light source is placed directly in front of the product. This creates a flat, even light that is ideal for showing off the details of a product. Front lighting is often used for e-commerce product photography.
To set up front lighting, you will need a light source, such as a speedlight or studio strobe, and a reflector. Place the light source directly in front of the product and adjust the height and distance to achieve the desired lighting effect. Use a reflector to bounce light back onto the product and fill in any shadows.
Side lighting is a technique where the light source is placed to the side of the product. This creates a dramatic effect with highlights on one side of the product and shadows on the other side. Side lighting is often used to create a sense of depth and dimension in product photography.
To set up side lighting, you will need a light source, such as a speedlight or studio strobe. Place the light source to the side of the product and adjust the height and distance to achieve the desired lighting effect.
Rembrandt lighting is a classic portrait lighting technique that can also be used for product photography. Rembrandt lighting creates a triangular patch of light on the shaded side of the model's face. This triangular patch of light is known as the Rembrandt triangle.
To set up Rembrandt lighting, you will need a light source, such as a speedlight or studio strobe, and a reflector. Place the light source to the side of the product and slightly above the product's eye level. Angle the light source so that it hits the product's face at a 45-degree angle. Place the reflector on the opposite side of the product to bounce light back onto the product and fill in any shadows.
Loop lighting is a creative lighting technique that creates a soft, even light around a product. Loop lighting is created by placing a light source in a loop shape around the product. Loop lighting is often used to create a sense of luxury and sophistication in product photography.
To set up loop lighting, you will need two light sources, such as speedlights or studio strobes. Place the light sources in a loop shape around the product. Adjust the height and distance of the light sources to achieve the desired lighting effect.
Butterfly lighting is a type of lighting that creates a sharp and focused light. Butterfly lighting is often used to create high-fashion and beauty product photography.
To set up Butterfly lighting, you will need a beauty dish or any Light Modifier and a light source, such as a speedlight or studio strobe. Attach the beauty dish to the light source and position the light source in front of the product. Adjust the height and distance of the light source to achieve the desired lighting effect.
These are just a few of the many lighting setups that you can use for product photography. Experiment with different lighting setups to find what works best for your products and your desired style.
With a little practice, you can create professional-looking product photos that will help you to sell your products and boost your brand.
Advist Studio offers a comprehensive range of photography services to meet your creative needs. Our expertise spans product photography, tailored for e-commerce success, studio on rent for photography, and captivating aerial photography services. Whether you seek professional product images or aerial perspectives that amaze, we provide the perfect visual solutions. Elevate your visual content with Advist Studio's diverse photography offerings.
Founder and CEO of Advist Global, one of India’s finest Creative Agency, started career as a photographer at the young age of 15. After completing engineering, passion for arts and experience of tech led to set the foundation of Advist Global, specializing in WEB 3 solutions, NFT arts, UX/UI and much more.
